A measure that would allow consumers more control over the personal information they give to businesses is moving forward in the state House. On a vote of 139 to 62, the House has approved creating a new state law that would be called the Consumer Data Privacy Act. Among other provisions, it would allow consumers to delete their data and opt out from having it used in targeted ad campaigns. The bill still needs approval in the state Senate. If adopted, the new rules would be enforced by the attorney general’s office.
